Posted By Kate Washington on March 6, 2013
Pearl District Neighborhood Association
Communications Committee 2013 Goals
Ongoing projects: website, monthly eNewsletter, Facebook page, email communication, residential building inventory
Website Update Joseph Krahn, a local web developer who runs pearlhelp.com has volunteered to do the website update. We have chosen a new theme that has greater customization and we intend to make the new website not only a repository for PDNA information, but a useful tool for visitors to the neighborhood. We want to collect more of the history, feature more of the amenities and highlight the tools available for neighbors to navigate life in the Pearl.
Printed Newsletter We have been awarded a $1,750 grant to produce a quarterly printed newsletter in partnership with the Pearl District Business Association. Gann Bros. Printing has very generously discounted the printing cost in order to match the grant. We have invited the PDBA, NW Examiner and Portland Pearl Rotary Club to be regular contributors, but are also accepting submissions from the public. Every issue will feature “ads” for PDNA sponsors, a calendar of upcoming events and useful contact information. The newsletter will be called the Pearl District Compass and the goal of the printed newsletter is to reach more neighbors and visitors and increase awareness for the neighborhood association.
Increased Awareness We need to reach more people in the neighborhood and the communications committee’s goal is to triple the Facebook likes and eNewsletter subscriptions in 2013. Part of this goal is the printed newsletter, but with the residential building inventory in place, we want to have more regular communication with buildings and HOAs. We plan to create printed postcards that can be included in welcome packets for new residents, we also plan to provide PDNA business cards for board members to hand out. We will purchase some advertising credits on Facebook in order to do very targeted ads and run “membership drives.”
Ways to Get Involved The communications committee always needs contributions for the monthly and quarterly newsletters. It also needs teams of people to identify and oversee adding information to different sections of the new website – just gathering information, not necessarily formatting. On Facebook, people are encouraged to pick a neighborhood project and regularly upload photos, video and updates on the progress. Anyone with marketing knowledge is encouraged to help create the outreach/awareness plan.