Blog Post

2012 Letter from the Editor

Posted By Kate Washington on December 5, 2012

  • Blog, Communications

Dear Neighbors –

For the past year, I have enjoyed the opportunity to put this monthly newsletter together for the neighborhood and the PDNA membership. In 2012, we added 200 more subscribers and maintained an open rate of about 47%, which is stupendous compared to the industry standard of about 20%. I’m not sure where the other half of the mailing list has wandered off to, though.


After a couple years with Constant Contact, we switched to Vertical Response because they offer the same service for free to non-profits. Can’t beat that, right? That saves us about $230 per month and gives us full access to their tools, rather than paying additional fees.


There have also been rumors of a logo and website update. Fear not, these are still happening. We have hired Joy Castiglione to create our new logo. The final 2 versions of the logo will be presented to the board at the January board meeting and then, the project will be finished and we will begin to craft an awareness campaign based on our new identity.


One of our first steps will be a redesign of the website, which we intend to turn into a neighborhood resource center. Joseph Krahn has volunteered to help with the redesign. Unfortunately, he was in a bicycle accident and broke his wrist, so the project was delayed. Perhaps it will be better accomplished when the logo is in place, anyway. If you are interested in helping with the website or have suggestions of what to include in the new website, please let me know.


This newsletter relies on contributed content and I am especially appreciative of everyone who forwards me emails and reminds me of upcoming events and shares photos. You don’t have to be a member to contribute and since this is an electronic format, there’s always room. Please continue to share with me so this newsletter can be rich and worth reading.


Finally, I want to remind you to share the newsletter, join our Facebook page (and tweak your notification settings so you actually receive our updates) and talk to your neighbors about the PDNA. In a neighborhood of over 6,000 people, only 275 read the newsletter and that is not as inclusive as we should be. It is very important, especially in a mixed-use, mixed-income neighborhood, that we focus on ways we can be inclusive, not exclusive.


Thank you for a great year, I’ve learned a lot and I look forward to branding a new PDNA in 2013.


Cheers –
Kate Washington
Communications Committee Chair


Author: Kate Washington

Kate is the PDNA's Communication Committee chair leader.

Related Posts

Leave a Comment